Influencer marketing has become an essential part of modern advertising strategies. Brands are increasingly turning to influencers to promote their products and services due to their ability to reach niche audiences authentically. However, understanding influencer pricing can be complex, as it varies based on several factors, including the influencer's follower count, engagement rates, and the type of content being created. This guide breaks down the different influencer categories and their pricing structures to help you make informed decisions.
1. PICO Influencers (1-1,000 Followers)
PICO influencers are those with a smaller, highly engaged audience. Their reach may be limited, but their impact can be significant, especially for local businesses or niche markets. Typical pricing for PICO influencers includes:
- Logo Placement: ₹900-11,00/M
- Story Post: ₹20-60
- Repost: ₹35-50
- Song : ₹10-60
2. NANO Influencers (1,000-10,000 Followers)
NANO influencers have a slightly larger following, with a mix of close-knit community engagement and broader reach. They are ideal for brands looking to tap into specific communities without a significant budget. Pricing includes:
- Logo Placement: ₹900-11,00/M
- Story Post: ₹100-150
- Repost: ₹60-120
- Song : ₹100-250
3. MICRO Influencers (10,000-50,000 Followers)
MICRO influencers are known for their strong influence within a particular niche. They offer a good balance of reach and engagement, making them a popular choice for many brands. Their pricing is as follows:
- Logo Placement: ₹900-11,00/M
- Story Post: ₹180-260
- Repost: ₹150-350
- Song : ₹360-900
4. MACRO Influencers (50,000-500,000 Followers)
MACRO influencers have a substantial following and can provide brands with significant exposure. They are suitable for larger campaigns aimed at reaching a broader audience. Pricing for MACRO influencers typically includes:
- Logo Placement: ₹900-11,00/M
- Story Post: ₹310-410
- Repost: ₹500-750
- Song : ₹950-1100
5. MILLI Influencers (500,000-1M Followers)
MILLI influencers are on the cusp of becoming household names. Their large following and substantial engagement make them valuable for brands looking to make a big impact. Their pricing structure is:
- Logo Placement: ₹900-11,00/M
- Story Post: ₹500-750
- Repost: ₹750-9000
- Song : ₹1100-1600
6. MEGA Influencers (1M-10M Followers)
MEGA influencers have massive followings and are often considered celebrities in their own right. They offer brands access to a vast audience, making them ideal for large-scale campaigns. Pricing for MEGA influencers includes:
- Logo Placement: ₹2000-3000
- Story Post: ₹750-2000
- Repost: ₹950-12000
- Song : ₹1800-4000
7. GIGA Influencers (10M-50M Followers)
GIGA influencers are some of the most influential personalities online. Their reach extends to millions, making them perfect for global campaigns. Pricing typically includes:
- Logo Placement: ₹3100-5000
- Story Post: ₹2500-11000
- Repost: ₹1250-16000
- Song : ₹5000-20000
8. TERA Influencers (50M-500M Followers)
TERA influencers are at the pinnacle of social media influence. With followers in the tens of millions, they can command high prices for their services. Their pricing structure is:
- Logo Placement: ₹10000-25000
- Story Post: ₹12000-25000
- Repost: ₹1500-19000
- Song : ₹21000-29000
9. PETA Influencers (500M-1B Followers)
PETA influencers represent the elite tier of social media. They are often global superstars whose reach and influence extend across multiple platforms and countries. Their pricing is reflective of their unparalleled influence:
- Logo Placement: ₹20K-30K
- Story Post: ₹25K-36K
- Repost: ₹1L-2.5L
- Song : ₹1L-9L
Influencer Pricing Overview
When it comes to collaborating with influencers, understanding their pricing structures is crucial for planning your marketing budget. Below is a comprehensive table that outlines the average costs associated with different types of influencers, based on their follower counts and the services they offer, such as logo placements, story mentions, reposts, and song features.
Conclusion
Understanding influencer pricing is key to maximizing the effectiveness of your marketing campaigns. By choosing the right influencer category that fits your budget and target audience, you can ensure your brand gets the visibility and engagement it deserves. Whether you're a small business looking to collaborate with a PICO influencer or a global brand aiming to work with a PETA influencer, there's an option for every need and budget.
Note: The rates mentioned in this guide are not fixed and may vary depending on the individual influencer and their category. These rates are provided by our agency based on data from ADSDAD-affiliated influencers. Actual charges could be higher or lower depending on the influencer and specific circumstances.
